Read the Creative City Cultural Plan
The full report of the Creative City Cultural Plan Draft is available for download
Goal 1 | Centering Artists, Creatives and Spaces
Core to this plan is empowering artists to thrive in their work and the nonprofit organizations they often work through to fulfill their visions and missions. Meeting the need for affordable and accessible spaces is critical for sustainability and the growth and development of the city’s arts and cultural ecosystems. Expanding equity in access to resources, including grants, facilities, and technical assistance, is a priority, ensuring that all individuals and organizations, regardless of background or scale, have the support they need. Through expanding opportunities for artists and arts and culture organizations, San Diego will enhance its sense of place through cultural vitality, creativity, and inclusivity, enriching the lives of all San Diegans.
Strategies
1.1 Address the critical need for affordable creative spaces.
1.2 Continue to evolve grantmaking strategies to advance equity, building on current efforts.
1.3 Expand funding available for individual artists.
1.4 Strengthen and create service organizations to support the success of artists through nonprofit arts and cultural organizations, creative industries such as music and film, arts education, and creative youth development.
1.5 Establish an equity fund to create pathways to organizational growth and sustainability for arts and cultural organizations led by and serving historically less-resourced communities.
1.6 Facilitate building the capacity of the creative industries through targeted convenings, thought leadership programs, and support for incorporating best practices.
1.7 Partner large cultural institutions with smaller organizations to encourage mutual learning and to build capacity by providing mentorship and access to greater organizational infrastructure.
1.8 Create artist and designer fellowships or residencies within City government, building on the current Exposure Photo Fellowship program.
1.9 Develop an ongoing Kumeyaay Nation relationship to empower and celebrate Indigenous culture and creativity.
1.10 Continue to streamline procurement and contracting processes for arts and culture to advance equity, timeliness, and access.
Goal 2 | Arts in Community
Arts, culture, and creativity are key elements of a vibrant and inclusive city, accessible to everyone. All San Diegans can experience and contribute to the rich tapestry of artistic expression that defines our cultural landscape.
Strategies
2.1 Expand access to arts and cultural programming available in the city through enhanced partnerships
with libraries, parks, recreation and community centers, and other partners.
2.2 Support development of arts and cultural elements as a part of community plans.
2.3 Expand existing “culture pass” programs with the ultimate goal of universal free access to San Diego
museums and cultural centers.
2.4 Create a formal designation and support program for arts and cultural districts and creative
enterprise zones.
2.5 Target arts and culture investments in historically less-resourced communities.
2.6 Evolve and expand the Public Art program.
2.7 Support implementation of the Balboa Park Visitor Experience Plan.
Goal 3 |Creative Entrepreneurship
The creative economy flourishes and entrepreneurs, innovators, and visionaries are empowered to transform their ideas into thriving businesses. The mission and work of creative entrepreneurs is enabled by open access to education, tools, and resources. Equity and full inclusion of historically less-resourced.
Strategies
3.1 Research and develop a creative economy strategic growth plan.
3.2 Explore intersections and overlap with regional innovation economy, including start-up capital, shared infrastructure and business recruitment strategies.
3.3 Target small business support for existing and start-up creative businesses, including individual artist-run enterprises, arts-related for-profit businesses, and others.
3.4 Establish a broad-based coalition for inclusive workforce development of creative workers and creative entrepreneurs.
3.5 Develop partnerships with arts and cultural districts and creative enterprise zones to provide small business support to artists and arts-related businesses in the districts/zones.
3.6 Identify and support growth and development in targeted creative industries.
3.7 Implement the creative economy strategies and recommendations of the Creative Economy Report in collaboration with economic development agencies.
Goal 4 | Global Creative City
San Diego aspires to emerge as a vibrant global hub for arts, culture, and creativity, celebrated for its fresh, authentic, and engaging offerings and opportunities reflective of the region’s diversity and spirit of innovation. San Diego intends to position itself as a center for creative business and creative entrepreneurs, as well as a cultural and creative travel destination. Through strategic partnerships in workforce development, small business development, recruiting, and tourism initiatives, the aim is to reposition San Diego as a premier destination for creative exploration and exchange, attracting people from around the world to live, work and explore.
Strategies
4.1 Expand San Diego’s destination marketing efforts to further incorporate the arts, culture and creativity.
4.2 Expand management and partnerships to support growth and development of San Diego’s cultural and creative tourism offerings.
4.3 Strengthen awareness and success of San Diego arts and creative economy in the global marketplace.
4.4 Based on learning experiences from World Design Capital, produce or develop one or more signature events/destination events.
4.5 Recognize and support expanded transborder artistry.
Armando de la Torre, Spring Tide: A Mini Pop-Up Festival. Photo: Stacy Keck Photo; The Last Black Man in Barrio Logan, Ramel Wallace; Armando de la Torre, Spring Tide: A Mini Pop-Up Festival. Photo: Stacy Keck; The PomPom Project, Katie Ruiz; San Diego Symphony.
The City of San Diego is committed to providing an equitable and inclusive environment for all individuals. Consistent with these principles and applicable laws, the City reasonably provides translation, interpretation, alternative formats, disability-related modifications or accommodations. Requests for these services may be made by email to arts@sandiego.gov.
arts@sandiego.gov Traducción e Interpretación | Been Dịch và Thông Dịch | 口笔译服务 | خدمات ترجمه کتبی و ترجمه شفاهی | خدمات الترجمة التحريرية والفوري | خدمات ترجمان مکتوب و شفاهی, 번역 및 통역 서비스, | Serbisyo ng Pagsasalin at Interpretasyon