Way Outside the Lines

The Way Outside the Lines campaign aims to inspire the use of public transportation in low-income communities, which supports the goals of climate mitigation, civic engagement, social justice, community engagement, and health and well-being in the lowest quartile California Healthy Places Index communities in Southeast San Diego, Chula Vista, National City, and San Ysidro. It will be a beautiful exchange and fusion of health and the arts, connected by our region’s public transportation. Through multiple platforms of creative engagement between local artists, trolley commuters, and the associated neighborhoods, the campaign centers around MTS’s trolley system. It embraces the ideals of sustainable transportation, climate mitigation, and artistic excellence. The campaign will engage and organize local partners within each community to identify artists, musicians, and poets to focus on spreading public awareness of their community's realities that will reach a global audience. Through this collaboration, the campaign seeks to harness art's transformative power and shape a more inclusive, equitable, and resilient future centered around civic engagement, health disparity elimination, and environmental justice. The vision for Way Outside the Lines is global, and 2024’s campaign introduces the value of communities exchanging art and ideas as essential to the health and well-being of the world.