Please Log Out

The Please Log Out campaign objective is to target and bring awareness to those forced to rely on technology and social media, causing long-term addiction even post-pandemic lockdowns in the lowest quartile California Healthy Places Index communities of the Imperial Valley. The campaign takes the form of a captivating documentary. There are intriguing connections between technology addiction, the pandemic lockdown, and mental health. Striking a healthy balance in our digital lives become even more crucial in these challenging times. Multi-channel platforms promote the campaign, and a premiere event features the full documentary and a live Q&A session with attendees and the filmmaker. The aim is to reach a broad audience by distributing it online, leveraging social media's power, and explicitly targeting teens. By making it accessible and shareable, Perez intends to spread awareness about the adverse effects of excessive technology use on mental health.