Toxic Paradise

Paul Valdivia’s Toxic Paradise campaign objective is to highlight the ongoing ecological issues at the Salton Sea and its impact on both the environment and the residents of Imperial County, as well as encourage residents to engage in meaningful discussions about the Salton Sea's future and to make informed choices when voting for representatives in the lowest quartile California Healthy Places Index communities of Imperial County. Central to the campaign is a documentary delving into Imperial County's heart. This film isn't merely a visual representation; it's a heartfelt exploration of the community's challenges, dreams, and aspirations. It is a campaign created to address environmental issues, how to mitigate their detrimental effects and social issues that arise in the face of these environmental issues. Through in-depth interviews, personal stories, and factual data, the campaign aims to weave a narrative that captures the essence of the county's spirit. The artist will organize social media and a community screening event to enhance the documentary's reach.