Children's Alzheimer's Reading Education (C.A.R.E.)

Children’s Alzheimer's Reading Education (C.A.R.E.) is a multi-faceted campaign to raise awareness of the pandemic's effect on vulnerable populations in Imperial County. This campaign recognizes the emotional, psychological, and practical challenges faced by children, grandchildren, spouses, and caregivers of those living with such illnesses. CARE aims to support the education and engagement of the youth and provides the information to recognize and address these disparities and the unique challenges faced by individuals living with Alzheimer's Disease during the pandemic in Imperial County.  Online and in-person approaches will maximize reach and engagement, including social media, webinars, local workshops, support group meetings, and material distribution at local schools, libraries, and community centers. By addressing possible adverse childhood experiences associated with these conditions and providing positive empowering tools and existing resources through a children's interactive narrative coloring book for the youth, the campaign seeks to inform and improve the well-being of affected families and communities, ultimately contributing to a healthier, more resilient society.