The Day of the Dead is Old Town San Diego’s Día de los Muertos, the place to celebrate the lives of loved ones that have passed on but return to be remembered on this important holiday. The celebration is held the weekend before the actual date of November 1st and 2nd. This event is a celebration of the history, culture, and heritage of the region that honors one of its most important holidays. Painted faces, a traditional mercado, music, food, games, and spirits are what make this celebration a happy, festive, very artistic, and visually stimulating enjoyable. event for the entire family.