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Special Events & Filming

8th Annual Unleash the Holiday Cheer

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San Diego's most charitable, pet-friendly Pet and military Appreciation event of the year (and voted as one of San Diego's Favorite Events 2020), "Unleash the Holiday Cheer," presented by the McBeth Foundation! This year, we partnered with San Diego Humane Society, who will bring adoptable pets to our event for all to foster or adopt! As always, Traci's Paws will sponsor pet adoption fees for military and veterans and their families if they are approved for an adoption! Please read to the bottom for our COVID-19 waiver and ticketing information! Santa photos for you, your kids, pets, AND gifts from Santa! Holiday Vendor Village for Holiday Shopping with Military discounts, Entertainment, Fun Take-Home craft activities for Kids and adults, and MORE. 12:30 PM - 1:30 PM Pet Parade AND Pet Costume Contest with Prizes! Gifts for Military and Veterans and each dependent with ID in attendance! MORE TO BE ANNOUNCED!!! ALL FRIENDLY PETS ARE WELCOME! For everyone's safety and to have the best time, please see the following: No retractable leashes, please. It would be best if you cleaned up after your pets. If pets get unruly and aggressive, we will ask you to leave. Since the event's inception in 2016, we have raised over $550,000 for the military, veterans, and their families with gifts and sponsored adoption fees for homeless pets at various rescue organizations! Like all Traci's Paws events, we will practice all safety precautions as the CDC and San Diego County requested. Please respect our COVID-Safe Rules. Masks are not required for fully vaccinated individuals outdoors but are highly recommended. Please respect our guests and volunteers and plan on not attending if you are sick or have been sick within 14 days of the event date, you experience symptoms such as a fever of 100.4F/38C, cough, sore throat, or loss of taste/smell or have come in contact with someone who has tested positive for COVID19. If you are not fully vaccinated, please wear your mask, wash your hands or use hand sanitizer, and maintain a minimum distance of 6 feet from other patrons.

Location: NTC Park Space I is a smaller park area of the NTC Parks that spans across the edge of Liberty Station. Space I, requested for another consecutive year, is closest to the parking lot and public restrooms where Cushing Rd. and Dewey Rd. meet. It has been the most enjoyable location for the Unleash the Holiday Cheer event for four previous years; this will be the fifth (although we had the event in Liberty Station twice at other locations and off-property for a drive-thru once).

2455 Cushing Road
San Diego, CA

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