Representatives from the hotel industry partnered with the City to establish the original San Diego Tourism Marketing District (TMD) as a citywide benefit assessment district designed to improve tourism activity and increase hotel room night consumption in the City of San Diego. The term of the original TMD was Jan. 1, 2008, through Dec. 31, 2012, and lodging business owners with 70 or more rooms were assessed in order to fund marketing efforts, tourism promotion activities and special events and programs.

• Tourism Marketing District Resolution (R-303226) (PDF)
• Tourism Marketing District Management Plan (PDF)

Renewal of the Tourism Marketing District

The lodging industry association developed a proposal to renew the TMD starting Jan. 1, 2013, for 39½ years as described in a new District Management Plan (Plan). The City Council approved the Plan and adopted a Resolution of Intention (R-307702) on Sept. 25, 2012. The City Council received testimony on this renewal at the City Council meetings of Oct. 23, 2012, and Nov. 26, 2012.

On Nov. 26, 2012, the City Council adopted the Resolution of Formation (R-307843), renewing the TMD and authorizing the levying of assessments of 0.55% for lodging businesses with 1 - 29 rooms and 2% for lodging businesses with 30 or more rooms. See the documents below for more details on the renewed TMD.

• Tourism Marketing District Resolution of Formation (R-307843) (PDF)
• Tourism Marketing District Resolution of Intention (R-307702) (PDF)
• Tourism Marketing District Management Plan (PDF)
• Agreement for the Operation of the San Diego Tourism Marketing District

Modification of the Tourism Marketing District

On Aug. 2, 2016, the City Council approved a proposal from the lodging industry association and the San Diego Tourism Marketing District Corporation to modify the TMD and Management Plan, with an effective date of Sept.  1, 2016.

See the documents below for more details on the modifications to the TMD and Management Plan.