Large neon sign near the intersection of Park and El Cajon Boulevard promoting El Cajon Boulevard as the Gateway to San Diego's Mid-City. Neon signs were prevalent during the 1940's - 1960's along El Cajon Boulevard. In 1989, the sign was erected to return the glory of neon. City officials and local business leaders saw the sign as a major new landmark which would promote the Boulevard as a destination and encourage further community revitalization efforts.