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Linda Vista

Linda Vista Redevelopment Project Area

Current News - Updated November 4, 2007

General Project Area Information
The City of San Diego's 12-acre Linda Vista Redevelopment Project Area was adopted in 1972 to facilitate the redevelopment of the Linda Vista Shopping Center, San Diego's oldest shopping complex. The Linda Vista Shopping Center includes the City Redevelopment Agency-owned Skateworld roller skating rink and the Linda Vista Library, winner of architectural design awards. The project area also contains Morley Strip, a small linear public park that runs parallel to Linda Vista Road.

The project area is located in the heart of the Linda Vista community at the intersection of Linda Vista Road and Ulric Street. The area is easily accessible by state Route 163 and is intersected by several transit routes. The residential neighborhoods surrounding the project area make commercial development a highly viable option.

Redevelopment Incentives

  • Site Assembly
  • Fee Reductions
  • Permitting Assistance
  • Off-site Improvements
  • Housing Programs
  • Facade Rebates

Development Objectives

  • Facade and public improvements
  • Development of a Linda Vista Community Center
  • Complete exterior and interior improvements to the Skateworld facility

Project Area Documents

Overlapping Programs

  • Linda Vista Community Planning Area
  • Linda Vista Livable Neighborhoods
  • Linda Vista Micro-Business District
  • Linda Vista Collaborative

Demographic Information

To view most up-to-date demographic information, please visit the SANDAG Census Profile.

Contact Information

For additional information about the Linda Vista Redevelopment Project Area, please contact the following:

Libby Day
Project Area Manager
(619) 236-6272
E-mail: lday@sandiego.gov

The Redevelopment Agency of the City of San Diego
1200 Third Avenue, 14th Floor, MS 56D
San Diego, CA 92101
(619) 236-6700




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