Nocturnal Imperial Valley

The Nocturnal Imperial Valley campaign objective is to re-contextualize climate change, public health disparity, and our role in finding a solution-based path forward through communicating the existential threat of climate calamities uniquely and creatively in the impacted California Healthy Places Index communities in Imperial County. By crafting a fantasy parallel history in which Imperial Valley "goes nocturnal" for the summer months to survive the extreme heat, becoming the first nocturnal city out of necessity. Every year, the Valley holds a massive celebration as it transitions into a night city. Schools, banks, and workplaces all operate at night, and people sleep through the day. This fantasy event will go back decades. The first part of the campaign, communicating the lore and fantasy archival footage and photographs, will be displayed in an exhibition. An online component will feature archival footage to share the fantasy history of the tradition, an art exhibition showcasing melted sculptures, melted paintings, light installations, and other artworks based around climate change, a blacklight-poster group art show, and a culminating exhibition of the works will create excitement and awareness with informational displays detailing climate change causes, preparedness, and calls to action.